POINT-OF PURCHASE
DISPLAY BOX
PACKAGING | MARKETING
THE TASK
STEP Cigarettes launched a new product line featuring no-nicotine cigarettes, available in two flavors: “Green” and “Full Flavor.” To support the launch and drive in-store sales, they needed a custom point-of-purchase display designed to hold both varieties and stand out from a distance, ensuring maximum visibility on retail shelves.
MY ROLE
My role was to design all four sides of the display box, incorporating product imagery and client-provided copy, while carefully adjusting the dieline to ensure all elements fit accurately and aligned with production specifications.
THE PROBLEM
The front of the box had limited space for design elements, and depending on its placement in-store, some imagery could potentially be obscured or partially hidden.
THE OUTCOME
By using bold typography and maximizing the available space with striking imagery, the clean, vibrant colors of the product packaging stood out effectively against the subtle gradient background.
