PAPER CONES
PACKAGING | MARKETING
THE TASK
Wild Hemp, a leading brand in the CBD and hemp industry, set out to reintroduce one of its products with a fresh, updated look. This product offers a natural, tobacco- and nicotine-free way to enjoy legal herbs and flowers. Branded as Wild Cones, this innovative product features pre-rolled, pre-filtered paper cones available in jars and boxed sets. I was tasked with designing the full packaging line for Wild Cones, as well as creating compelling marketing materials to support the launch and drive product sales.
MY ROLE
I was responsible for designing the entire Wild Cones product line, which includes 12 variations differing in quantity, paper type, and size. My role involved thoughtfully drawing from elements of the original packaging to create an improved and cohesive new design—while maintaining the brand’s clean, minimal aesthetic.
THE PROBLEM
How can I maintain design consistency across three differently shaped packaging formats while ensuring each one remains visually unique?
THE OUTCOME
The end product consisted of three eye-catching packaging designs, each with distinct variations in size, paper type, and quantity—highlighting unique symbols and design accents throughout.
