HEMP WRAPS
Packaging | Marketing
THE TASK
Wild Hemp stands tall as a pioneering force in the realm of CBD and hemp products. Recently, they embarked on a mission to introduce an innovative hemp wrap featuring a distinctive wave edge, designed to revolutionize the art of rolling. With a keen eye on maintaining the pristine essence of the Wild Hemp brand, their primary objective was to infuse it with a dash of vibrancy, setting it apart amidst a sea of competitors.
MY ROLE
I was responsible for designing the entire product lineup, including implementing specialized finishes to enhance shelf appeal. Additionally, I created marketing materials tailored to both B2B and B2C audiences to support the product launch and drive sales.
THE PROBLEM
Maintaining the minimalist aesthetic of the Clean Wild Hemp brand, predominantly employing white tones while ensuring the product stands out from the competition.
THE OUTCOME
To elevate the design and make it stand out, I applied special finishes in key areas of the packaging, adding depth and tactile contrast that immediately drew attention. The result was a captivating lineup of twelve distinct flavors, each brought to life through bold, flavor-specific color palettes and refined with premium packaging techniques. These elements combined to create a visually striking, sensory-rich experience that distinguished the product in a highly competitive market.
